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ABOUT US

Becoming Better, Every Day.

Since 2018, AMRU has redefined the modern Muslim lifestyle by crafting purposeful products that bring comfort, quality, and meaning to your worship and daily life. Inspired by Amru bin al-Ash r.a, we create with care, using high-quality materials, listening to your feedback, and striving to serve you better. This is more than a brand. It is part of your journey and a reflection of your values.

Purpose in Every Product
Quality You Can Feel
Continuous Improvement
Community and Connection
AMRU

From Sejadah to So Much More

What began with a single minimalist prayer mat has grown into a curated collection of essentials for the modern Muslim. Today, AMRU offers prayer mats, kopiah, pelikat, perfume and more, each crafted with the same care, quality and purpose that started it all.

Give Meaning. Not Just Things.

Every AMRU creation is made to be more than something you own. It is a gift that carries intention, comfort and purpose. From thoughtful design to premium presentation, we create experiences that leave a lasting impression on both the giver and the receiver.

AMRU
AMRU

From Online to In-Store

AMRU began as an e-commerce brand, yet our vision has always been to connect more closely with you. Our physical stores let you see, feel and experience each product in person, in spaces designed for comfort, discovery and inspiration.

From the Founders..

“We began in a small town, Kota Bharu, Kelantan, with a simple dream. Alhamdulillah, today AMRU lives in the homes and hearts of over 100,000++ customers, growing from an e-commerce brand to five physical stores that mark a meaningful chapter in our story.

Our hope is to be part of your good deeds, your moments of worship and your journey of becoming better every day. Thank you for letting us walk this path with you.”

AMRU

Warm regards,
Hj Azham & Adly